Question 1

What is the AI Visibility Score?

Accepted Answer

The AI Visibility Score is a single number from 0 to 100 that ContentMas assigns to every page. It is the weighted average of five pillars — Freshness (25%), Quality & Trust (25%), GEO Readiness (20%), SEO Visibility (15%), and Technical Readiness (15%). The score shows, at a glance, how likely a page is to rank in search and be cited by AI answer engines.

Question 2

What is GEO (Generative Engine Optimization)?

Accepted Answer

GEO, or Generative Engine Optimization, is the practice of structuring content so AI answer engines like ChatGPT, Perplexity, and Google AI Overviews can quote it directly. ContentMas measures GEO readiness by checking for a clear opening answer, FAQ structure, entity clarity, self-contained citable sentences, and whether robots.txt allows AI crawlers such as GPTBot and ClaudeBot.

Question 3

How is ContentMas different from a normal SEO tool?

Accepted Answer

Traditional SEO tools optimise for ranking in Google's blue links. ContentMas optimises for both search rankings and AI citation, and it treats content freshness as a first-class signal. Alongside classic on-page SEO, ContentMas scores GEO readiness, E-E-A-T quality, and technical readiness, and it detects false-freshness — timestamp changes with no real content update.

Question 4

How does ContentMas score content freshness?

Accepted Answer

The ContentMas freshness engine establishes each page's true last-updated date from the strongest available evidence — historical snapshots, schema dates, and on-page signals — rather than trusting the displayed date. It then applies a decay curve tuned to the topic's volatility. Pages covering fast-moving topics decay faster than evergreen reference material.

Question 5

Does ContentMas score YMYL pages differently?

Accepted Answer

Yes. ContentMas detects YMYL topics — Your Money or Your Life content such as health, finance, legal, and safety — and applies a stricter standard. YMYL pages decay faster in the freshness engine and are flagged when they lack a named author or cited sources, because AI engines and search quality raters demand higher trust for high-stakes topics.

Question 6

How does ContentMas crawl my website?

Accepted Answer

ContentMas discovers your sitemap and follows internal links to audit every page, either one page at a time or as a full-site crawl. It skips template and placeholder URLs automatically and checks internal links for 404 and 410 errors, deduplicated across the whole site so the same link is never re-checked on every page.

Question 7

Are the scores repeatable, or does AI change them each run?

Accepted Answer

ContentMas scores are fully deterministic. No large language model runs during a scan, so auditing the same page twice returns the same result. AI is used only in the separate, on-demand deep analysis and rewrite suggestions that you explicitly trigger — never in the core scoring that produces your numbers.

Question 8

Can I run a one-time audit without a subscription?

Accepted Answer

Yes. The ContentMas Free plan lets you run one-time audits on up to 25 pages with no credit card required. For larger sites, scheduled monitoring, and AI rewrite recommendations, paid plans start at $29 per month.

Question 9

How does scheduled monitoring work?

Accepted Answer

On Starter and above, ContentMas re-scans your site on a weekly or daily schedule and tracks every substantive change in an automatic changelog. When a page's score drops, a statistic goes stale, or a fact becomes outdated, you are notified by email or Slack so you can fix it before it costs you rankings.

Question 10

Is my website data kept private?

Accepted Answer

Yes. Your crawled content is stored securely and is never shared with third parties or used to train AI models. Enterprise customers can request data-residency options and a dedicated environment with SSO and team management.

Rank in Google. Get cited by AI. Never publish stale content.

Everything you need to win search and AI answers

Full-site crawl and site audit

Composite AI Visibility Score across five pillars

GEO Readiness for AI answer engines

Freshness engine with decay and monitoring

Fact and statistics validation

AI rewrite options for every issue

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Everything your content team needs

One AI Visibility Score

Freshness that can't be gamed

Built to be cited by AI

AI rewrite recommendations

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